Website Optimizer: Creating Groups
A Group is a set of Elements that are being optimized. For example, the Elements of a Sales Page.
Creating a Group is as simple as entering a name for the Group and pressing the Submit button.
The Group Admin page:
After creating a new Group, it appears in the list of Current Groups.
A Tracking ID may optionally be applied. This is used to identify the source of a visit (page hit). It is useful for tracking PPC campaigns where the ID is included in the destination URL in the form: site.com?id=value
The rotating arrow icon, when checked, causes the different versions of Elements to change on each page visit by the same visitor. Sometimes you want the same visitor to see the same version of the page and in other cases you want them to see a different version. For example, if you are testing a price, you should probably show the same price each time to a particular visitor. But if you are testing banners, you may want to rotate them as the visitor surfs your site.
The Wrench Icon, when checked, allows you to test your site. Page Hits and Conversions by you (the Admin) will be recorded.
With the Wrench Icon unchecked, you will be ignored on each Page Hit so Variants of the Elements in this Group will always Rotate for you.
Description of Current Group List Column Headings
ID: This is the numerical ID for the Group. The value passed to the group() function in the Plugin or Web Page Template.
Action: In this column, Icons appear when Actions for Clear or Delete are available.
The Trash Can Icon is used to Delete the Group. This only appears if there are no Elements set up in the Group.
The C Icon in the list of Groups is used to Clear the Data for the Group. Useful after you have finished testing.
Mode: this column displays the Rotation symbol if Element Variants have been set to rotate or blank if the Elements remain static for a particular visitor. The Wrench is shown when Test Mode is enabled where your visits are logged.
Name: the name of the Groups are displayed. Clicking on the link takes you to the Admin Page for the Group’s Elements.
eCPM: this displays the Earnings per 1000 impressions for this Group. It is affected by the number of times the Group of Elements has been displayed, and the value of Conversions recorded.
#Hits: the number of visits to pages containing this Group of Elements.
# Conversions: the number of Goals recorded for this Group.
CTR: the Click Trough Ratio. Ratio of Conversions to Hits in percent.
Total $: the accumulated value of the Goal Conversions. Depends on values assigned to Elements that have Goals such as a Buy Button.
# Elements: the number of Web Page Elements under test in the Group.
TID: the tracking ID for the Group (if defined).
